Bienvenidos a ICMCT&A´25 - Congreso Internacional de Marketing, Comunicación, Tecnologías y Aplicaciones (Presencial y/o Virtual), que se realizará en el Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, between the 20th and the 22th of Marzo 2025.
Se invita a los potenciales autores a presentar los trabajos para su evaluación por el Comité Científico. Todos los trabajos serán sometidos a una "double-blind review" por al menos dos miembros del Comité Científico, con base en la relevancia, originalidad, importancia y claridad.
Los trabajos presentados deben estar relacionados con uno o más de los principales temas propuestos para la Conferencia:
Area A: DIGITAL AND ONLINE MARKETING
- Online content marketing strategies
- Digital Marketing Research
- Online Brand Strategies
- Social Media and Marketing
- SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
- Influencer Marketing and Partnerships with Influencers
- Online Advertising and Retargeting
- Analysing Data in Digital Marketing
- Search and data mining, algorithm design and analysis
- User Experience and Interface Design for Websites and Applications
- Mobile Marketing and Strategies for Mobile Devices
- E-commerce and Online Shopping Trends
- Neuromarketing
- Artificial Intelligence and Machine Learning in Digital Marketing
- Blockchain applied to Marketing
- NFTs and the Metaverse in Marketing
Area B: COMMUNICATION
- Integrated Marketing Communication
- Omnichannel and Marketing Communication
- Corporate Communication and Brand Reputation
- Intercultural Communication and Globalisation
- Digital Public Relations and Online Reputation Management
- Ethics in Communication and Social Responsibility
- Narratives and Storytelling in Organisational Communication Technologies and Innovation
- Internet of Things (IoT) and Applications in Marketing
- Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
- Blockchain and Security in Marketing Transactions
- Innovation in Applications and Technology Platforms
- Wearable Technologies and their Impact on Consumer Behaviour
- Big Data and Analytics in Marketing Decision-Making
- Cloud Computing and Data Storage for Marketing Companies
- Marketing Automation and CRM Tools
- Emerging Technologies and the Future of Marketing
- Ethical and Legal Challenges in Marketing Technologies Marketing and Technology in the Post-Pandemic Era
Area C: EMPLOYER BRANDING
Area C1: Employer Branding key dimensions
- Employee Value Proposition (EVP)
- Employee Basead Brand Equity (EBBE)
- Employee brand attractiveness
- Strategic organizational communication
- Employer Brand Perception
- Employer branding as a catalyst of integrated HR system
- Global Employer Branding
- Employer Branding measurement and metrics
- Digital Employer Branding
- Legal and Ethical Considerations
- Social Media and Online Channels
- Competitor Benchmarking
Area C2: Internal Employer Branding
- Employee experience and journey
- Employee Engagement
- Organizational Culture
- Leadership, Culture and Endomarketing
- Internal Communication
- Crisis Communication
- Training, Development and Career
- Employee Feedback and Surveys
Area C3: External Employer Branding
- Talent attraction channels
- Candidate experience and journey
- Attracting Top Talent
- Reducing recruitment costs
- Improving quality of applicants
- Effective recruitment marketing
- Onboarding and Integration
- Candidate Experience
Los trabajos escritos en inglés y aceptados y registrados se publicarán en Proceedings by Springer en un libro de la série Business and Economics, se presentarán para su indexación SCOPUS, entre otras, y estará disponible en el SpringerLink Digital Library.
