Scope
ICMCT&A´25 - The 2025 International Conference on Marketing, Communication, Technologies and Applications (In-person and/or Virtual), to be held at Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, between the 20th and the 22th of March 2025, is an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in the several perspectives of Marketing, Communication, Technologies and Applications.
We are pleased to invite you to submit your papers to ICMCT&A´25. All submissions will be reviewed on the basis of relevance, originality, importance and clarity.
Topics
Submitted papers should be related with one or more of the main themes proposed for the Conference:
Area A: DIGITAL AND ONLINE MARKETING
- Online content marketing strategies
- Digital Marketing Research
- Online Brand Strategies
- Social Media and Marketing
- SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
- Influencer Marketing and Partnerships with Influencers
- Online Advertising and Retargeting
- Analysing Data in Digital Marketing
- Search and data mining, algorithm design and analysis
- User Experience and Interface Design for Websites and Applications
- Mobile Marketing and Strategies for Mobile Devices
- E-commerce and Online Shopping Trends
- Neuromarketing
- Artificial Intelligence and Machine Learning in Digital Marketing
- Blockchain applied to Marketing
- NFTs and the Metaverse in Marketing
Area B: COMMUNICATION
- Integrated Marketing Communication
- Omnichannel and Marketing Communication
- Corporate Communication and Brand Reputation
- Intercultural Communication and Globalisation
- Digital Public Relations and Online Reputation Management
- Ethics in Communication and Social Responsibility
- Narratives and Storytelling in Organisational Communication Technologies and Innovation
- Internet of Things (IoT) and Applications in Marketing
- Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
- Blockchain and Security in Marketing Transactions
- Innovation in Applications and Technology Platforms
- Wearable Technologies and their Impact on Consumer Behaviour
- Big Data and Analytics in Marketing Decision-Making
- Cloud Computing and Data Storage for Marketing Companies
- Marketing Automation and CRM Tools
- Emerging Technologies and the Future of Marketing
- Ethical and Legal Challenges in Marketing Technologies Marketing and Technology in the Post-Pandemic Era
Area C: EMPLOYER BRANDING
Area C1: Employer Branding key dimensions
- Employee Value Proposition (EVP)
- Employee Basead Brand Equity (EBBE)
- Employee brand attractiveness
- Strategic organizational communication
- Employer Brand Perception
- Employer branding as a catalyst of integrated HR system
- Global Employer Branding
- Employer Branding measurement and metrics
- Digital Employer Branding
- Legal and Ethical Considerations
- Social Media and Online Channels
- Competitor Benchmarking
Area C2: Internal Employer Branding
- Employee experience and journey
- Employee Engagement
- Organizational Culture
- Leadership, Culture and Endomarketing
- Internal Communication
- Crisis Communication
- Training, Development and Career
- Employee Feedback and Surveys
Area C3: External Employer Branding
- Talent attraction channels
- Candidate experience and journey
- Attracting Top Talent
- Reducing recruitment costs
- Improving quality of applicants
- Effective recruitment marketing
- Onboarding and Integration
- Candidate Experience
Submission and Decision
Submitted articles written in English (maximum limit of 10 pages) must adhere to the Atlantis Press format (refer to the Instructions for Authors on the Atlantis Press website). They must not have been previously published, must not be under review for another conference or publication, and should not include any information that could identify the authors. Therefore, author names, emails, and affiliations should not be included in the version submitted for review by the Scientific Committee. This information should only be included in the final version of the article, saved in Word or LaTeX format and also in PDF format. These files must be accompanied by the completed consent form for publication, inserted into a ZIP archive, and uploaded to the conference management system.
All papers will be subjected to a “double-blind review” by at least two members of the Scientific Committee.
Based on Scientific Committee evaluation, a paper can be rejected or accepted by the Conference Chairs.
The authors of accepted papers will have 15 minutes to present their work in a Conference Work Session; approximately 5 minutes of discussion will follow each presentation.
Publication and Indexing
To ensure that a full paper is published, at least one of the authors must be fully registered by the 17 February 2025, and the paper must comply with the suggested layout and page-limit. Additionally, all recommended changes must be addressed by the authors before they submit the camera-ready version.
No more than one paper per registration will be published. An extra fee must be paid for publication of additional papers, with a maximum of one additional paper per registration. One registration permits only the participation of one author in the conference.
Articles written in English, registered and accepted, will be published by Atlantis Press and submitted for indexing, becoming freely accessible on the publisher's electronic platform, owned by Springer Nature.
Important Dates
Paper Submission: January 20, 2025..
Notification of Acceptance: February 03, 2025.
Camera-ready Submission: From February 03, 2025, to February 17, 2025.
Payment of Registration, to ensure the inclusion of an accepted paper in the conference proceedings: From February 05, 2025, to March 05, 2025.
