Welcome to ICMCT&A´26 - The 2026 International Conference on Marketing, Communication, Technologies and Applications (In-person and/or Virtual), to be held at Higher School of Advertising and Marketing (ESPM), in Rio de Janeiro, Brazil, between the 28th and the 30th of October 2026.
Prospective authors are encouraged to submit papers for evaluation by the Scientific Committee. All papers will be subjected to a “double-blind review” by at least two members of the Scientific Committee, on the basis of relevance, originality, importance and clarity.
Submitted papers should be related with one or more of the main themes proposed for the Conference:
Area A: DIGITAL AND ONLINE MARKETING
- Online content marketing and brand strategies
- Digital Marketing Research
- Marketing in the multi-platform era
- Social Media and Marketing
- Influencer Marketing and Partnerships with Influencers
- Online Advertising and Retargeting
- User Experience and Interface Design for Websites and Applications
- Mobile Marketing and Strategies for Mobile Devices
- E-commerce, marketplaces and Online Shopping Trends
- Neuromarketing
- Employee Value Proposition (EVP)
- Employee Basead Brand Equity (EBBE)
- Employee Brand Attractiveness
- Strategic Organizational Communication
- Employer Brand Perception
- Employer Branding as a Catalyst of Integrated HR System
- Global Employer Branding
- Employer Branding Measurement and Metrics
- Digital Employer Branding
- Legal and Ethical Considerations
- Competitor Benchmarking
- Employee Experience and Journey
- Employee Engagement
- Leadership, Culture and Endomarketing
- Internal Communication
- Crisis Communication
- Training, Development and Career
- Employee Feedback and Surveys
- Talent Attraction Channels
- Attracting Top Talent
- Reducing Recruitment Costs
- Improving Quality of Applicants
- Effective Recruitment Marketing
- Onboarding and Integration
- Integrated Marketing Communication
- Omnichannel and Marketing Communication
- Corporate Communication and Brand Reputation
- Ethics in Communication and Social Responsibility
Area B: COMMUNICATION AND TECHNOLOGIES
- Digital Public Relations and Online Reputation Management
- Narratives and Storytelling in Organizational Communication Technologies and Innovation
- Wearable Technologies and their Impact on Consumer Behavior
- Algorithms, bubbles, and content consumption
- Transmedia narratives and digital storytelling
- Streaming platforms and audiovisual reconfiguration
- Critical training for connected youth
- Regulation of digital platforms and freedom of expression
- Fake news, deep fakes, and combating misinformation
- SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
- Artificial Intelligence and Digital Marketing
- NFTs and the Metaverse in Marketing
- Blockchain applied to Marketing
- Blockchain and Security in Marketing Transactions
- Internet of Things (IoT) and Applications in Marketing
- Big Data and Analytics in Marketing Decision-Making
- Cloud Computing and Data Storage for Marketing Companies
- Marketing Automation and CRM Tools
- Ethical and Legal Challenges in Marketing Technologies
- Marketing and Technology in the Post Pandemic Era
- Algorithm design and analysis
- Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
- Innovation in Applications and Technology Platforms
- Emerging Technologies and the Future of Marketing
- Technologies, applications and creative Industries
AREA C: MARKETING, CULTURAL MANAGEMENT AND CREATIVE ECONOMY
- Marketing and cultural industries
- Marketing and creative industries
- Art market and marketing
- Marketing, creativity and innovation
- Entrepreneurship, Marketing and innovation in creative industries
- Strategic marketing practices within the arts, heritage, and cultural sectors
- Entrepreneurship and Marketing in the cultural and creative sectors
- Structures, applications, practices, and transformations in creative work
- Intercultural Communication and Globalisation
- Organizational Culture
- Infusion of artistic expressions into commercial and technological operations
- Memes as political and cultural language
- Communication and Globalization
